The social media sales funnel is basically a graphical representation of how you are going to attract users to your social media sites and then turn them into potential leads. Imagine a funnel, just like you would utilize to pour fluid from a bottle to a narrow opening. You want to make sure that you have the fluid level to pour from your social networking site into a narrower more focused end. Once you have your audience, you want to close the sale. But first, you have to get them to come to you!
Easiest Social Media Sales Funnel Routes
One of the most effective ways to create this awareness among your prospects and current customers is by using article marketing. Using the social media sales funnel in this manner will build a relationship based upon trust. Once they realize that you have something of value to offer, they will want to come and see what else you have to offer.
When you are using article marketing as your primary means of promoting your product, it is important to ensure that you focus on your audience’s interests. In most cases, you want to use these sales funnels to attract new prospects and potential customers. It is best to take advantage of opportunities that involve interaction with potential customers. By doing so, you will be able to present your message in a way that is most likely to appeal to those individuals.
Additional Social Media Funnel Opportunities
Another way to utilize the social media sales funnel for your efforts is through customer service. There are many individuals who are unaware that they can easily sign up for your list without making a purchase. This is especially beneficial for you if you sell physical products or services. By offering your potential customers a free copy of your brochure or website, you are encouraging them to contact you and learn more about your products and services. If your website is particularly impressive, there is a chance that these prospective customers will pass it along to their friends and family. By reaching out to new leads, you will increase your overall sales and profits.
Leveraging Social Media
The final stage of this social media sales funnel involves building a strong relationship with those users who already have an interest in your content. In order to do this, you must provide content that can resonate with them. Your content must be informational and educational, but at the same time, it should be entertaining and interesting. For example, if you are writing about dog training, you may want to include factual information about why certain breeds of dogs are more successful than others.
Communicating with Social Media
Once you have developed a relationship with these users, it is important to provide them with free updates on your company’s products and services. You should send out messages on a regular basis, especially to users with whom you have established a relationship. You should also make it easy for these individuals to contact you. Consider using digital marketing to help you spread the word about your products and services.
In order to complete the social media sales funnel you will need to regularly make sure that you are sending out messages to each of the potential leads in your sales funnel. You should not make them feel pressured to purchase from you right away. Instead, make sure that they are able to weigh their options before deciding whether or not they want to work with you. This should be done in a friendly and non-intrusive manner.
Introducing Email Marketing
You should also make use of email marketing to further increase your chances of converting prospects into buying customers. Consider using targeted pixels to send out emails to those individuals who fit within your sales funnel. Targeted pixels allow you to specify the interests and needs of people in your target market. These interests and needs often have much deeper roots than you might realize. This will help you to identify those individuals who are more likely to be interested in what you have to offer. The email marketing tactics that you employ in conjunction with this social media strategy can provide you with great results.