Digital marketing sales funnels allow marketers to nurture prospects into buyers. The best funnel is made up of many parts, including a number of factors like content and the tone in which that content should be marketed with. This article covers five elements for making successful digital sales funnels:
1) Content – Make sure your personas’ needs are being met by providing them relevant information about their interests or concerns; 2) Tone – Keep it friendly! 3) Conversion Rate Optimization (CRO), 4) Testing Methodology and 5). Incidental Marketing
The digital marketing sales funnel must be dynamic. There are many different ways to approach this, but basically, you must have something that will allow you to measure how well your funnel is working. Good digital marketing sales funnel will also make use of several other metrics. This includes things like a conversion tracking tool, an opt-in form, and a landing page.
Digital Marketing Sales Funnel Phases & Strategies
Digital marketing sales funnel strategies typically involve three phases. In the first phase of your campaign, you focus on getting prospects to open up your email. They can do this by either calling a toll-free number or signing up for a free newsletter.
After they do these two things you’ll want to make sure that they’ve shown an interest in your product by sending them information related to that product. The more they’re interested in your product, the easier it will be to convert them into buyers. This is the education phase.
Once they’re interested, then you can move on to more follow-up pre-sales information.
The third phase will basically involve giving them as much information as you can to further solidify their interest in your product. As you follow up with them, you’ll want to ask them about things they want to know about the product, or about what else they need to know.
This will be done through email, direct mail, or telephone calls.
Finally, you will want to keep in mind that your digital marketing funnel has to be flexible enough to handle any new leads you might get. If you start seeing new customers come into your digital marketing funnel after your initial batch of customers, then you will have to adjust your funnel accordingly.
For example, if you started with 100 prospects and you were able to convert these into ten customers then as long as you were able to manage the flow of customers you could increase the traffic to the funnel to maintain the increased traffic flow of customer conversions.
As you can see, it’s very important to think carefully about what kind of sales funnel you should be building. In many cases, the best approach is to implement a digital marketing sales funnel in stages, where you can easily make changes and improve it over time.
For example, if you were only offering one product to your customers you would not have a hard time changing your funnel. However, if you were offering multiple products you would have a much larger challenge. It is important to understand that each individual sales funnel will have its own set of problems that you may have to solve as you go along.
For example, if you’re offering multiple products for the first time you will have more work to deal with than if you are selling a new product for the first time.
Digital Marketing Sales Funnel Automation
For many businesses setting up all these digital marketing sales, funnel processes and marketing interactions can be very complicated, and the process is then often overlooked to repeat the steps as necessary. When you are in charge of setting up and optimizing your company’s digital marketing, it can be difficult to keep everything straight. You need to put together all the pieces that work for maximizing customer interactions!
The good news is that there is now a range of sales funnel automation software available that you can use.
Some of these are very powerful, and you can even access some for free such as the extremely powerful GrooveFunnels reviewed here. The benefit of using these tool is that they allow you to structure the whole process and tweak it as necessary to optimize it as much as possible. Having analytics built in to measure conversions is key to monitor campaign effectiveness.
The other key benefit of these tool is that they have built in design features that make creating the funnels very easy. Once you have a working model you can then clone the funnel and use it for another campaign or product and all the work will have been done previously.
A digital marketing sales funnel is a really valuable tool for any online business. Even those who sell multiple products.